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Retail Store Layouts: Increasing Profits Using Simple Design Techniques
It is important for retailers to learn how to spot trouble areas in their stores and provide an effective layout to maximize profits from every square inch of space. Photo by Ted Lawrence By Ted...
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Retail Store Layouts: The Beginning
The parking lot is the customer’s first impression of the store and many will decide if they want to venture inside simply by the way it looks on the exterior. Photo by Ted Lawrence By Ted Lawrence It...
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Retail Store Layouts: Keep It Simple
The items located on end cap displays should be high-margin sellable products that are relevant to all pool owners. Photo by Ted Lawrence By Ted Lawrence Merchandise displays should attract and...
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Retail Store Layouts: See, Touch, And Buy
For high-profit items, make sure the consumer can see, feel, grab, and understand the product. Photo by Ted Lawrence By Ted Lawrence Good lighting is extremely important in a retail store; therefore,...
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Retail Store Layouts: Prime Retail
Items consumers need once they have a pool, e.g. chemicals, maintenance products, filters, and testing supplies should be located on the left side of the store. Photo by Ted Lawrence By Ted Lawrence...
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Retail Store Layouts: Duplicate Displays
To give the illusion of product depth, shorter 152-mm (6-in.) hooks should be used instead of standard 203-mm (8-in.) or 305-mm (12-in.) hooks. Photo by Ted Lawrence By Ted Lawrence Retailers should...
View ArticleRetail Store Layouts: Keep It Moving
By Ted Lawrence Also, move products around to keep the store looking fresh. If a regular customer comes in and buys the same item from the same spot every week, they may not even see the other products...
View ArticleRetail Store Layouts: Make A List
By Ted Lawrence Finally, the burden of all these changes should not fall on the store owner’s shoulders alone. For instance, when performing the observing exercise, make a list of what needs to be...
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Retail Store Signage: Change The Way Consumers Think And Encourage Them To...
Retail signage can change the way the consumer thinks about a store, the products it sells, and in most cases, they sometimes even encourage them to buy a lot more. Photo courtesy Plaza Pool Supply By...
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Pool & Spa Retail Store Signage: Promotional
Retail signage can change the way the consumer thinks about a store, the products it sells, and in most cases, they sometimes even encourage them to buy a lot more. Photo courtesy Plaza Pool Supply....
View ArticlePool & Spa Retail Store Signage: Educational
By Ted Lawrence Dubbed the silent salesperson sign, these work to educate the consumer about the product or service they are looking at. A recent Wharton School of the University of Pennsylvania study...
View ArticlePool & Spa Retail Store Signage: Announcement
By Ted Lawrence Announcement signs are typically known as the ‘negative’ sign. A few examples include: ‘Do not touch,’ ‘Parents are responsible for their children,’ ‘No returns on chemicals,’ ‘$10...
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Pool & Spa Retail Store Signage: Lifestyle
Lifestyle images and signs throughout a retail environment once again sets the tone and mood for the consumer. Photo by Ted Lawrence By Ted Lawrence These signs paint the picture of ownership. They...
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