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Retail Store Layouts: See, Touch, And Buy
For high-profit items, make sure the consumer can see, feel, grab, and understand the product. Photo by Ted Lawrence By Ted Lawrence Good lighting is extremely important in a retail store; therefore,...
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Retail Store Layouts: Prime Retail
Items consumers need once they have a pool, e.g. chemicals, maintenance products, filters, and testing supplies should be located on the left side of the store. Photo by Ted Lawrence By Ted Lawrence...
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Retail Store Layouts: Duplicate Displays
To give the illusion of product depth, shorter 152-mm (6-in.) hooks should be used instead of standard 203-mm (8-in.) or 305-mm (12-in.) hooks. Photo by Ted Lawrence By Ted Lawrence Retailers should...
View ArticleRetail Store Layouts: Keep It Moving
By Ted Lawrence Also, move products around to keep the store looking fresh. If a regular customer comes in and buys the same item from the same spot every week, they may not even see the other products...
View ArticleRetail Store Layouts: Make A List
By Ted Lawrence Finally, the burden of all these changes should not fall on the store owner’s shoulders alone. For instance, when performing the observing exercise, make a list of what needs to be...
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Retail Store Signage: Change The Way Consumers Think And Encourage Them To...
Retail signage can change the way the consumer thinks about a store, the products it sells, and in most cases, they sometimes even encourage them to buy a lot more. Photo courtesy Plaza Pool Supply By...
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Pool & Spa Retail Store Signage: Promotional
Retail signage can change the way the consumer thinks about a store, the products it sells, and in most cases, they sometimes even encourage them to buy a lot more. Photo courtesy Plaza Pool Supply....
View ArticlePool & Spa Retail Store Signage: Educational
By Ted Lawrence Dubbed the silent salesperson sign, these work to educate the consumer about the product or service they are looking at. A recent Wharton School of the University of Pennsylvania study...
View ArticlePool & Spa Retail Store Signage: Announcement
By Ted Lawrence Announcement signs are typically known as the ‘negative’ sign. A few examples include: ‘Do not touch,’ ‘Parents are responsible for their children,’ ‘No returns on chemicals,’ ‘$10...
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Pool & Spa Retail Store Signage: Lifestyle
Lifestyle images and signs throughout a retail environment once again sets the tone and mood for the consumer. Photo by Ted Lawrence By Ted Lawrence These signs paint the picture of ownership. They...
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